The Fresh Identity for GBR is Shown.
The administration has disclosed the logo and livery for GBR, representing a notable move in its policy to take the railways back into state hands.
An National Colour Scheme and Familiar Logo
The fresh livery incorporates a Union Flag-inspired design to echo the national flag and will be applied on GBR trains, at stations, and across its website and app.
Significantly, the emblem is the well-known twin-arrow design historically used by the national rail network and first introduced in the 1960s for the former state operator.
The Implementation Strategy
The rollout of the new look, which was designed by the department, is expected to happen gradually.
Passengers are set to begin spotting the newly-branded trains throughout the network from spring next year.
Throughout the month of December, the design will be displayed at major stations, such as Birmingham New Street.
A Path to Renationalisation
The proposed law, which will allow the formation of Great British Railways, is currently progressing through the legislative process.
The government has stated it is bringing back into public ownership the railways so the system is "owned by the people, working for the people, not for private shareholders."
Great British Railways will consolidate the operation of train services and infrastructure under a unified structure.
The department has said it will unify seventeen different bodies and "cut through the notorious administrative hurdles and lack of accountability that continues to plague the railways."
App-Based Features and Existing Public Control
The rollout of GBR will also include a dedicated app, which will allow users to view train times and reserve journeys without booking fees.
Disabled travellers will also be able to use the application to book help.
A number of train companies had previously been nationalised under the outgoing administration, such as TPE.
There are now seven train operators already in public control, covering about a third of passenger trips.
In the last twelve months, c2c have been nationalised, with additional operators likely to follow in the coming years.
Official and Industry Comments
"The new design is more than a paint job," commented the Transport Secretary. It symbolises "a fresh start, shedding the frustrations of the previous system and focused completely on delivering a proper service for the public."
Rail representatives have responded positively to the government's commitment to improving the passenger experience.
"The industry will carry on to work closely with industry partners to facilitate a successful changeover to GBR," a representative noted.
